About

The Project's Story

This is the story of two Masters students studying Digital Marketing & Data Science at emlyon Business School. 

 "After our first group projects ended, we did not have the opportunity to work on a common project and we could not find anything that would both motivate us outside of the program, but would be related to the underlying topics we study and discuss on a daily basis.

Creating a podcast would enable us to engage not only in terms of intellectual curiosity, but also record in-depth conversations with industry experts. The chosen medium – a podcast – will not be limited to the academic community, but also invite other listeners to explore the tangible value Artificial Intelligence brings to business and society as a whole. Therefore the added value of this project is multifold: knowledge is not merely collected, but facilitated and disseminated.

Each podcast interview will explore how AI creates value within a specific industry, or what possible outcomes can be created while leveraging this technology. We plan to host each episode remotely with a guest from academia, business or even public sphere – as all these three domains intersect while creating value, in the broadest terms."

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Jonas Jokubauskas & Adrien Coucaud